YAMI is a Dubai-born wellness brand.
We are building a premium global
lifestyle brand expanding across Asia.
Bangkok is the execution hub.
We are founder-led, fast-moving, and
focused on building something real with long-term potential.
Build a global wellness brand with us
This is not just a job
This is a high-growth role.
We are looking for someone hungry, driven, and ready to grow fast.
You will work directly with the founder and take ownership of how our brand shows up online
From content, to campaigns, to sales.
Brand & Social Media Lead (Bangkok)
Path to TeamLead
Location: One City Centre (OCC), Bangkok
Salary:
25,000 – 35,000 THB (based on experience)
Performance bonus & commission
opportunities (campaigns / live selling)
About YAMI Wellness Club
Your Role
What You Will Do
Brand & Content Direction
- Plan and execute content across Instagram, TikTok, and Facebook
- Write captions, hooks, and storytelling that connect and convert
- Help define the overall look & feel of the brand across all platforms
- Work closely with the founder to turn ideas into real campaigns
- Ensure all content reflects a premium and consistent brand image
Content Creation & Video Editing
- Create and edit short-form videos (Reels / TikTok) using CapCut or similar tools
- Produce content quickly for daily posting and campaign pushes
- Ensure all content aligns with brand identity and aesthetic
- Help capture behind-the-scenes content, launches, and daily moments
- Stay updated with content trends and platform changes
Ads & Growth
Assist in planning and executing Meta / TikTok ads
Brief creatives for ads (visuals, hooks, angles)
Monitor performance and help optimize campaigns
Support growth ideas that increase traffic and sales
Think in terms of what drives results, not only what looks good
Influencer & Community
- Source and coordinate with influencers
- Manage collaborations and content delivery
- Build relationships with creators aligned with the brand
- Support seeding campaigns and partnerships
- Help grow community engagement online
E-commerce & Campaign Support
- Work with the E-commerce Associate to align campaigns with website and sales strategy
- Support campaign launches (5.5, payday sale, product launches, promotions)
- Help ensure marketing campaigns translate into sales performance
- Think commercially as well as creatively
Photoshoots & Production
- Coordinate with photographers, videographers, and models
- Help plan and execute content shoots
- Ensure all outputs match campaign direction
- Support smooth production timelines and delivery
Live Selling & Events (Bonus)
- Assist or host live selling sessions
- Support brand events, pop-ups, and activations
- Be comfortable representing the brand on camera if confident
Requirements:
Who We’re Looking For
Must-Have
- 2–4 years experience in marketing, content, or social media preferred
- Strong understanding of TikTok, Instagram, and social trends
- Skilled in CapCut, Canva, or similar creative tools
- Able to create content independently from idea to execution
- Good communication skills (Thai required / basic English helpful)
- Strong taste level and attention to detail
🚀 Who This Is For
Personality Fit
- Fast, proactive, and takes ownership
- Creative but also understands what sells
- Positive attitude and eager to learn
- Humble, coachable, and ready to grow
- Comfortable in a fast-moving startup environment
- Ambitious and wants to grow into a future team leadership role
💥 Why Join YAMI
Growth & Opportunity
Direct exposure to CEO
Grow into Head of Operations
Opportunity to travel internationally